Do Digital | Department of Higher Education
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Department of Higher Education

Google AdWords
About This Project

Client: Department of Higher Education – Central Application Service

The Brief: To drive traffic to the Department of Higher Education and Training’s website to encourage 2016 matrics to sign up for the CACH service that assists in getting tertiary education applications out for other courses if they were not accepted to their tertiary education course of choice.

Results: Over 280 000 people were exposed to the campaign, exceeding the target by over 850%.

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