Does your content calendar feel like a treadmill? Yeah, we get that. Many marketing teams spend hours creating fresh posts, blogs, videos and graphics only to watch them disappear after a few days of engagement. We all know we need to be creating content, so what is the best (read: sanity-preserving) way to keep up […]
Marketing funnels have long been drawn as neat diagrams: awareness at the top, consideration in the middle, and purchase at the bottom. The reality? Buyer journeys are rarely linear. Today’s decision-makers bounce between websites, reviews, LinkedIn posts, podcasts, webinars, and peer recommendations before they buy. This fragmented path makes one thing clear: trust is the […]
How to prioritise your time, assess impact, and set up your 2026 strategy With just five months left in the year, now is the time for B2B marketing managers to get focused. You’ve done the work, launched campaigns, tested tactics, and likely gathered enough data to know what’s driving results and what’s draining resources. But […]
What the blog covers: Key insights from the 2025 SMB AI Adoption Survey and what they reveal about digital maturity, trust in AI, and shifting perceptions around automation. Why messaging, transparency, and education matter when introducing AI tools to internal teams and B2B clients. Practical ways marketing managers can start using AI to save time, […]
Search is no longer just about keywords, rankings, and Google. In 2025, SEO has evolved into a layered, multi-channel discipline that goes far beyond traditional tactics. With AI tools, answer engines, and new content interfaces, marketers need to optimise not just for search engines, but for how humans interact with machines. Welcome to the new […]
If you’re just starting to explore AI tools in your marketing strategy, chances are you’ve come across terms like “custom GPT” and “AI agent.” They sound similar, but they’re not the same thing. Understanding the difference is key to using them effectively. At Do Digital, we specialise in AI-driven B2B marketing, helping you cut through […]
The Role of Topical Authority in SEO, and Why It Matters for B2B Sites TL;DR (Too Long, Didn’t Read) Topical authority is how search engines measure your expertise on a subject. It’s built by publishing depth-first content, not just high-volume keywords. For B2B sites, topical authority can differentiate you in competitive markets. Google’s generative search […]
Your team already has the insights. Now, let’s help them lead with them. In B2B marketing, we believe LinkedIn is the most powerful digital platform for building trust, visibility, and influence. But while many brands focus on company pages, the real traction happens through personal profiles. Your people are your greatest brand asset. They carry […]
In the B2B marketing space, it’s easy to get caught up in doing. Posting on LinkedIn, launching paid media campaigns, sending email newsletters – all useful tactics. But without a clear strategy guiding these actions, you’re not marketing. You’re just making noise. Understanding the difference between strategic execution and tactical marketing is the key […]
Quick Summary: What You’ll Learn The major SEO shifts expected in 2025 – including AI search and content authenticity. What SEO tactics still deliver reliable results. Practical takeaways to future-proof your SEO strategy. What’s Changing in SEO in 2025 AI-Powered Search (AEO) Becomes the Norm Search engines are shifting from keyword-matching to answer engines. […]
